BALI, ULTIMOPARADISO.COM – Anathera Resort Kuta officially announced the rebranding of its hotel on Friday, June 6, 2025 with a new concept as a Family Resort.
Engeline Angsar, General Manager of Anathera Resort Kuta said previously the four-star hotel with 320 rooms with 9 different types was called Swiss-Belhotel Tuban.
“Today (Friday, June 6, 2025–ed) we officially use the new name Anathera Resort Kuta, we are located on Jalan Kubu Anyar Kuta, only 3km from Ngurah Rai International Airport,” said Engeline after the inauguration ceremony rebranding.
Anathera Resort Kuta comes with a new face and spirit with Rebranding which is not just a change of logo or appearance, “this is a total transformation to provide a more authentic, comfortable, and memorable stay experience,” he said accompanied by Amelia Marketing Communication of Anathera Resort Kuta.
The hotel which is close to strategic points such as toll gates, Kuta Beach, Malls, souvenir shops and also other tourist points in the Kuta tourist center area has been operating for 10 years and has a special place in the hearts of local and foreign guests.
“Many of the guests here are repeater guests who can be seen to be very satisfied with our service with positive reviews on a number of our online platforms so far,” he added.
Regarding the new concept of “Family Resort” at this time, Engelin said that Anathera Resort Kuta prioritizes service and complete facilities that can pamper hotel guests. Some of the facilities available include a 20 x 10 meter wimming pool, kids pool, spa gym, playground, restaurant and bar, in-house clinic, ballroom and meeting room.
In addition, the hotel provides a free shuttle to the airport, beach, mall and souvenir shop. This name change is also accompanied by the addition of new facilities such as a coffee shop in the lobby area, a skybar as a wedding venue, lounge, money changer and tour in the lobby. In addition, there are also several daily activities such as: yoga, cooking class and traditional Balinese activities.
“Family Resort for us is not just a place to live but more about a relaxing holiday atmosphere and an authentic and meaningful holiday experience. So that guests can also feel the beauty of nature and Balinese culture in several areas of our hotel with public areas dominated by Balinese jepun trees, Balinese statues and carvings. Also rindik music flowing in the lobby, gemitir flower decorations and also views of traditional Balinese architecture around our location,” he explained again.
On the same occasion, Erwitha Senior Sales Manager added that as part of Balinese culture that is rich in the philosophy of life, Anathera Resort Kuta makes Tri Hita Karana – three causes of harmony and happiness – the main foundation in every step of the hotel team.
Witha explained that Anathera Resort Kuta places the relationship with nature and the Creator as the main priority. With the awareness that the hotel industry is one of the largest contributors to waste and environmental pollution.
“Therefore, Anathera Resort Kuta is committed to taking part in positive change, starting from small steps towards waste reduction. We have begun to prioritize environmentally friendly initiatives as part of our responsibility to the beautiful nature of Bali. This is the beginning of our journey and it is possible that in the future we will go further through bigger actions and have a real impact,” he explained. On the human relations side, the hotel also wants to be present not only as a place to rest, but also as a meaningful part of the fabric of social and cultural relations.
“Our commitment is to give back to the community and contribute to the preservation of Balinese culture as a form of social dedication to create warm bonds,”
Witha also said that although the brand has changed, the hotel management and staff remain the same with the SOP that is implemented is still the same with a number of improvements in several aspects towards a better direction.
“Of course, with a new spirit, improving service will remain our top priority. 80% of our employees are Balinese sons and daughters who are trained in international hospitality so this is an important capital to guarantee sustainable service quality capital,” he said.
Anathera Resort Kuta is here with a new face and spirit! This rebranding is not just a change in logo or appearance, it is a total transformation to provide a more authentic, comfortable, and memorable stay experience.
During this rebranding period, the hotel is offering special School Holiday and Family Package packages for domestic and international tourists. And also provide Special Rates for groups, Travel Agents and Corporates that are new or have collaborated with us.
“An attractive offer for MICE, because we have a Venue such as a Ballroom with high ceilings, Skydeck (rooftop) for Weddings, birthdays and other social events, and also a Venue on Pool Island.
The Meaning of Anathera
Meanwhile, Amelia, Marketing Communication of Anathera Resort Kuta said that Anathera Resort Kuta was inspired by the word “anther”, an important part of a flower which is where pollen is formed, a small but essential element in the process of flower reproduction and growth.
Like anthers which are the beginning of life for new flowers, Anathera Resort Kuta was born from the philosophy that happiness, harmony, and meaningful experiences can grow from small, authentic things. We believe that from a simple and pure core, a blooming and memorable experience will grow for every guest.
This meaning is in line with our spirit to rebuild (rebranding) from the roots, by uniting with local values, especially Tri Hita Karana, the balance between humans, nature, and spirituality. From here, Anathera grows, develops, and blooms into a place where The harmony and beauty of Bali lives in every corner. ***
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