BALI, ULTIMOPARADISO.COM – Indonesia Impression, a leading inbound tour operator, proudly showcased its signature mission “Discover the Wonder of Indonesia” at the Bali & Beyond Travel Fair (BBTF) 2025. The company highlighted the archipelago’s cultural richness and breath taking natural landscapes to global travel industry professionals.
With an emphasis on curated and immersive travel experiences, Indonesia Impression aims to spotlight both iconic destinations and lesser-known treasures throughout the country — from Bali and Java to the untouched beauty of Sulawesi, Sumatra, Kalimantan, and the eastern islands.
“Our mission is to inspire the world to explore Indonesia beyond the ordinary,” said Wayan Suena, CEO of Indonesia Impression. “At BBTF 2025, we’re offering tailor-made journeys that reflect the true soul of Indonesia, grounded in sustainability and community empowerment.”
Through its active participation at BBTF 2025, Indonesia Impression reaffirmed its commitment to promoting Indonesia as a world-class destination for nature, culture, adventure, and meaningful travel.
Looking ahead, As said to BBTF 2025 Chairman I Putu Winastra, Indonesia Impression is also excited to reveal that it will host the official Post Tour to Lombok for BBTF 2026. The tour will offer international delegates a first-hand experience of Lombok’s breath taking landscapes, unique Sasak culture, and the island’s growing appeal as a sustainable travel destination.
“We are committed to promoting Indonesia beyond Bali,” said Wayan Suena. “Through BBTF and the upcoming Post Tour in Lombok, we invite the world to explore the beauty, culture, and warmth that Indonesia offers.”
Meanwhile, BBTF 2025 Chairman I Putu Winastra announced the successful conclusion of the 11th edition of BBTF and officially introduced the theme for BBTF 2026.
BBTF 2025 successfully brought together over 529 buyers from 45 countries and 499 sellers from 284 companies, representing 7 countries (Indonesia, Spain, Malaysia, Singapore, USA, Namibia, and Thailand) and 11 Indonesian provinces, including Bali, West Nusa Tenggara, East Nusa Tenggara, Jakarta, Yogyakarta, West Java, Central Java, Bangka Belitung Islands, Lampung, Riau Islands, and South Sulawesi.
“BBTF is proud to be part of Indonesia’s tourism growth by building a trusted platform that connects markets, strengthens partnerships, and promotes the diversity of destinations,” said I Putu Winastra, Chairman of BBTF 2025 and Head of DPD ASITA Bali. “With strong support from the Ministry of Tourism, Ministry of Foreign Affairs, the Bali Provincial Government, and key stakeholders, BBTF continues to serve as a powerful bridge between Indonesia and the world — starting from Bali.”
Transaction values at BBTF 2025 are estimated to reach IDR 7.84 trillion, marking a 3% increase from 2024’s IDR 7.61 trillion. Looking ahead to BBTF 2026, the committee hopes to see increased participation from sellers outside Bali, with Indonesia Impression expected to return and bring even more high-potential buyers.
Global Trust Through Strategic B2B Engagement
Over the three days of BBTF 2025, carefully curated B2B meetings fostered meaningful interactions between international buyers and sellers from across Indonesia. First-time participant Sebulon Chiliho Chicalu from Namibia shared his appreciation:
“BBTF gave me valuable insight into understanding Indonesia through Bali. We learned a lot and met the people behind the scenes. We’re very interested in village and community-based tourism. BBTF exceeded our business expectations and introduced us to high-quality prospects, while also highlighting the importance of environmental preservation and sustainable tourism. Next year, we plan to return with a larger operator team and invite Indonesian tourism players to Namibia.”
We look forward to welcoming you at BBTF 2026 — and invite you to be part of Indonesia Impression’s continued success story in the coming year. ***
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